Do you need an assessment of your current digital marketing plan? Are you looking to develop a new digital strategy?
Whether you need your strategy audited or a whole new approach, you can count on the teams at Véloce.
We have more than 15 years of experience in digital marketing. Over the years, we have worked with hundreds of companies of all sizes in all industries.
We understand the obstacles that companies face. That is why we have developed tools and methodologies to help small businesses like yours overcome those challenges.
Want to learn more about our consulting services? The first consultation is free!
Natural indexing (SEO)
Every businessowner with a website dreams of seeing their site appear on the first page of Google results—or even better, as the top organic (i.e., natural or unpaid) search result.
To achieve this, your website must be considered by search engines to be a leader in your field and in your region—but that doesn’t happen by itself!
Competition is fierce on the web. Success requires a good organic optimization strategy and impeccable execution. A proper plan is all the more essential since the cost of keywords in paid indexing rises by an average of 10% to 15% each year.
It is time to invest in the long term and to dedicate part of your marketing budget to natural indexing to ensure your company is well-positioned among organic search results—especially since the top few results represent approximately 80% of clicks generated on a search results page.
Content Strategies for the Future
When designing your content strategy, it is also essential to include the growing popularity of voice searches and interactions with chatbots (conversations that look like text messages).
Laying the foundation to accommodate these new features has become a must, and natural indexing is the first step in the right direction. Natural indexing helps you develop a strategy that works in today’s world, where searches are now often performed using assistants such as Siri, Alexa, and Google Home.
But organic indexing is not only for your website. It also plays an important role if you have a YouTube channel, mobile app, or if you appear on other platforms.
Contrary to paid indexing, which generates near-immediate results, organic indexing is a longer-term tactic that generates medium- to long-term results.
So don’t wait—start now! The first consultation is free.
Identifying and Understanding Key Issues for Informed Decision-making
We are here to guide you through the entire analysis process, from identifying your analysis needs to choosing a solution, from studying your customers’ experiences to sharing the study results with you.
We believe in finding a strategy that fits your company’s needs. Then we give every member of your organization access to the data. That way, they are able to gain a concrete understanding of issues and make informed decisions.
Our methodology helps you overcome any obstacle you may face when it comes to data analysis, regardless of your company’s maturity or structure.
There are 8 steps in our methodology to centralize data and put you in control:
- Understand what kind of analyses your business needs
- Define key indicators, dimensions, metrics, and audiences
- Analyze and understand data sources
- Design a strategy for the analysis ecosystem (data warehouse)
- Choose your partners and tools: digital management platform (DMP), CRM, data viewing, analysis solution
- Define and integrate third-party data flow to enrich the database
- Define and configure a data collection plan
- Create a dashboard and/or report to view the data
We do not favor any particular tools or technologies over others. Instead, we use those that meet your business needs in concrete ways, based on your budget.
With help from data architects and specialists, we integrate partner and third-party technologies, adapting them to your specific situation and needs when it comes to selling your products or services.
We promise to be there as a guide to help you build a solution tailored to you.
Contact us to discuss your needs. The first consultation is free.
Selling mobile apps
The following scenario occurs frequently when it comes to mobile apps:
- You have invested a great deal of money to create a mobile app for your company, but users are not flocking to it
- What started out as a good idea is gradually becoming a nightmare due to the money you have invested and the few users you have so far
- The return on your investment is insufficient and you are beginning to worry
Designing an app is the easy part. Selling it is the hard part.
The reality is that the world of mobile apps is ultra-competitive, and that 57% of people uninstall your app within the first 30 days.
Users have extremely high expectations of the apps they use, especially for those that they keep for more than 30 days.
At Véloce, our team has been selling mobile apps since the iPhone was released in 2007.
Over the years, we have developed effective multi-channel strategies to set your app apart from the competition and to increase your user base.
Contact us to find out how to sell your mobile app and retain users.